Hi, I'm Sara Goldberg, an Illustrator and Surface Designer based in Massachusetts. I create artwork for greeting cards, stationery, apparel, home goods, and accessory collections, combining playful illustration with thoughtful storytelling.
My work has been featured in Gift Shop Plus magazine, recognized in the Greeting Card Association's LOUIE Awards, and produced for brands including American Greetings' Papyrus, Barnes & Noble's Paper Source, Quilling Card, and The Paper Store. My artwork can be found in stores across the United States, Canada, the UK, Japan, and Australia.
I work primarily in Procreate, watercolor, Photoshop, and Adobe Illustrator to create designs for everyday, gift, and seasonal products.
I enjoy creating artwork that helps people celebrate meaningful moments, brighten everyday experiences, and connect through thoughtful design.
My greeting card designs are sold everywhere from independent boutiques to major retailers like Target, Barnes & Noble,
and Paper Source, as well as cultural institutions such as the Museum of Fine Arts, Boston and The Peabody Essex Museum.
Press & Features
In 2024, my greeting card designs for Quilling Card were featured in Gift Shop Plus magazine, highlighting my approach
to creating artwork that helps people connect with their loved ones and bring warmth to everyday moments.
#5, Center
#13, Lower Left
