Hi, I’m Sara Goldberg, an Illustrator and Surface Designer based in Massachusetts. I specialize in creating greeting cards, stationery, and product designs that blend playful illustration with thoughtful storytelling. My work has been featured in Gift Shop Plus magazine, recognized in the Greeting Card Association's LOUIE Awards, and produced for brands like American Greetings’ Papyrus, Barnes & Noble’s Paper Source, Quilling Card, and The Paper Store. My greeting card illustrations can by found in stores across the United States, Canada, the UK, and Australia, establishing my interest in designing for diverse markets and audiences.
I combine traditional and digital techniques - watercolor, Photoshop painting, and vector art - to develop trend-forward, consumer-ready designs across cards, stationery, textiles, accessories, and home goods. I’m passionate about creating visuals that connect with people on an emotional level, and I love exploring new ways to bring stories to life through design.
Press & Features
In 2024, my greeting card designs for Quilling Card were featured in Gift Shop Plus magazine, highlighting my approach to creating trend-forward designs that help people connect with their loved ones and bring warmth to everyday moments.
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